Large Scale Campaign
The “Go Wilder” campaign featured a massive Union Station take-over. Dozens of pieces displayed on hundreds of screens, posters, and signs. Supported throughout the city with transit shelters, bus and streetcar wraps, wild postings and more. All paired with a simpler nation-wide campaign of billboards, posters, and wild postings.
The campaign was aimed to inform Canadians about what the Wilder Institute and their partner the Calgary Zoo are doing to support wildlife and the communities they live with, and to encourage people to support their efforts through volunteering, donation, and political action.
A series of targeted ads were run in the Ottawa airport specifically designed to target policy makers. These included animated column videos, and a large feature billboard near the arrivals gate.
