Big work with tight restrictions
Ontario Teacher’s Insurance Plan speaks to kindergarten teachers, and university professors. They speak to janitors and principles, IT staff and HR departments. Anyone and everyone who helps support education in Ontario. And they speak to them through many different channels to make sure their message is heard.
To achieve this they need simple concepts with quick messages executed in hundreds of different formats across dozens of websites. All of this connected together to create one cohesive story.
The concept is simple. Small stories told using chalkboard animations. But the scale and timing of the campaign required some clever execution to be able to produce all the materials needed on time and under budget, without having to sacrifice quality.
The campaign required traditional digital banners, social media posts, video for pre-rolls, micro-banners, ad words, and dynamic GDN ads. With multiple concepts and bilingual execution in all formats.
