Branding a building

Frontline is an internet service provider that specializes in providing services to entire condominiums and apartment blocks. When they move into a new building they launch a full building take-over, utilizing signage and materials that tackle every part of the building simultaneously. This includes more traditional materials like posters and door hangers, combined with more active elements like an on site booth and sales representatives, and more modern materials like elevator and lobby screen take-overs.

This building focused approach made it possible to replace the outline in the materials with an outline of the actual building they appeared in.

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