Business-to-business
Sussman works with large corporations, providing a range of security products. They needed a brand update to bring them into the modern world. An update to more than just their brand. An update to their identity and their personality. The new Sussman is tough while being professional and helpful. Which comes through in their website, their marketing materials, and their corporate philosophy.
Sussman offers a variety of products and services. Each of these was given its own sub brand to help tie them all together, and add some subtle story telling to the main logo.
